Director: Global FP&A, Commercial & Pricing
Jun 2021 – Present
Les Mills International
A leading NZD $250M+ health and wellness brand delivering fitness programs globally, including the direct-to-consumer app Les Mills+. Joined as Operations Director – Les Mills Media, promoted in 2022 to Global Commercial Director, and in 2023 took on executive leadership of Global FP&A, Commercial & Pricing teams.
Leads commercial strategy, financial planning, and global business partnering across all LMI value streams, overseeing strategic opportunity evaluations, M&A due diligence, and a team of ten Commercial Managers spanning four continents.
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Key Achievements:
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Delivered a 5% reduction in total overheads and $2M annual cost savings through vendor consolidation.
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Designed a global performance framework, driving a 12% EBITDA improvement.
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Led valuation strategy resulting in a 25% uplift in company value—the highest per-share value in LMI history.
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Served as commercial lead for the global non-profit initiative Born to Move, in partnership with the WHO.
Global Commercial Director
Jun 2022 – Sep 2023
Oversaw all LMI revenue streams, ensuring profitability through strategic financial management and operational efficiency.
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Key Achievements:
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Negotiated a €130M strategic partnership with Adidas, optimising marketing ROI, digital subscription growth, and revenue-sharing models.
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Implemented an investment framework that reduced CAPEX by 10% while maximising financial returns.
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Les Mills International
A leading NZD $250M+ health and wellness brand delivering fitness programs globally, including the direct-to-consumer app Les Mills+. Joined as Operations Director – Les Mills Media, promoted in 2022 to Global Commercial Director, and in 2023 took on executive leadership of Global FP&A, Commercial & Pricing teams.
Operations Director
Jun 2021 – Jun 2022
Les Mills International
A leading NZD $250M+ health and wellness brand delivering fitness programs globally, including the direct-to-consumer app Les Mills+. Joined as Operations Director – Les Mills Media, promoted in 2022 to Global Commercial Director, and in 2023 took on executive leadership of Global FP&A, Commercial & Pricing teams.
Managed day-to-day operations and financial performance of the Direct-to-Consumer business, while improving cross-team collaboration between LMM and LMI to drive efficiency.
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Key Achievements:
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Expanded the digital customer base by 150% through a transformative growth strategy.
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Developed a two-year TV partnership business plan covering investment forecasting, product development, commercial strategy, and go-to-market planning.
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Implemented commercial training programs and conducted Monthly Business Reviews to enhance team performance and cross-functional alignment.
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Selected by the Global CFO to join the leadership team and establish a company-wide commercial function.
Management Consultant
Oct 2020 – Jun 2021
Supported teams in developing product strategies and business plans for the managed services business unit, delivering ICT solutions to B2B customers. Developed a best-practice product strategy and created a template that achieved 100% adoption across the unit.
Spark NZ
Spark New Zealand Limited is a telecommunications and digital services company providing mobile, broadband, and technology solutions to consumers, businesses, and government clients.
Head Of Customer Operation Support Services
Mar 2017 – Mar 2019
Vodafone New Zealand
Joined as Youth Segment Marketing Manager after transferring from Vodafone Germany, later promoted to Commercial Manager – Customer Operations (2015) and then to Head of Customer Operations Support Services (2017). Led marketing, customer operations, and shared services functions, driving strategic initiatives, operational improvements, and enhanced customer experience across the business.
Oversaw Shared Services functions as part of the Executive Team, managing a team of 60 and CAPEX/OPEX budgets totaling NZD $90M, while driving long-term strategic planning and operational excellence.
Key Achievements:
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Reduced OPEX by 15% through workforce optimisation technology.
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Improved adherence by +1.4% YoY via a Variance Management system and lifestyle scheduling.
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Led global implementation of the Medallia customer feedback platform and developed Thematic, an AI-based analytics tool, enhancing predictive care and reporting.
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Achieved significant operational improvements: call volume -18%, transfers -20%, and complaints -49% in FY18/19.
Commercial Manager - Customer Operations
Jun 2015 – Mar 2017
Developed and implemented the Customer Operations Strategy 2020, improving overall customer experience and increasing Touchpoint NPS by +14 in FY18/19. Served as key strategic advisor to the Customer Operations Director, coordinating cross-functional input for presentations, strategy papers, and business reviews.
Vodafone New Zealand
Joined as Youth Segment Marketing Manager after transferring from Vodafone Germany, later promoted to Commercial Manager – Customer Operations (2015) and then to Head of Customer Operations Support Services (2017). Led marketing, customer operations, and shared services functions, driving strategic initiatives, operational improvements, and enhanced customer experience across the business.
Vodafone New Zealand
Joined as Youth Segment Marketing Manager after transferring from Vodafone Germany, later promoted to Commercial Manager – Customer Operations (2015) and then to Head of Customer Operations Support Services (2017). Led marketing, customer operations, and shared services functions, driving strategic initiatives, operational improvements, and enhanced customer experience across the business.
Youth Segment Marketing Manager
Jan 2014 – Jun 2015
Developed and executed a youth segment strategy across full communications portfolio. This included the launch of the first ‘Digital-only’ product at Vodafone NZ, a ‘Youth Prepay’ plan resulting in revenue growth of NZD$85M.
Senior Marketing Manager
Jun 2007 – Dec 2013
Managed prepaid brand marketing across wholesale partner platforms, generating over €200M in annual service revenue. Led contract and prepaid campaign operations, achieving a 5% revenue increase (2011–2013) through innovative marketing tools. Promoted to Senior Marketing Manager within six months for outstanding performance and strategic contributions.
Vodafone Deutschland GmbH, Duesseldorf, Germany
Progressed through multiple roles, starting as Sales Controller, then Internal Auditor (2009), Marketing Manager (2010), and promoted within six months to Senior Marketing Manager. Managed marketing and sales initiatives across Vodafone’s prepaid and contract products, contributing to significant revenue growth and strategic campaign execution.
Porsche AG, Stuttgart, Germany
Porsche AG, based in Stuttgart, Germany, is a world-renowned manufacturer of high-performance sports cars and luxury vehicles.
Marketing Manager
Apr 2006 – Jun 2007
Reported to the Head of Porsche Motorsports, overseeing the Porsche Supercup Formula 1 support series and providing on-site support to racing teams worldwide. Managed marketing, sponsorship, and PR budgets, coordinating all race series activities.
Financial Controller
Oct 2004 – Mar 2006
Managed General and Administrative costs for the Mercedes-Benz Procurement Center, overseeing operational budget planning, quarterly reporting, and year-end closing processes.
Daimler AG, Sindelfingen, Germany
Daimler AG, headquartered in Sindelfingen, Germany, is a global automotive company known for producing premium vehicles and pioneering innovations in mobility.